Tuesday 4 August 2009

Why on earth don’t more people use discount codes and vouchers?

Retailers have used sales promotions and discounts for over a century to attract new customers. The internet today is no exception and there are often good incentives to convince you to purchase from a particular retailer. In some cases companies will offer you a discount not to use their store or call centre. They reduce their costs and you get a better deal. Everyone is a winner.


As the internet has become a major influence on buying decisions more and more retailers are using discounts to attract customers. Smaller companies can use discount codes and vouchers to become more attractive. Some major brands are also starting to look at the benefits of offering sales promotions in this way. Gone are the days of having to snip round a voucher in a newspaper, mailing leaflet or product packaging and stand in a shop clutching your “Money Off” voucher. So you can no longer claim that the embarrassment factor prevents you from getting the discounts on offer. I can only assume that people are not aware of the available discounts or they are too busy (lazy) to use them.


There is one reason I can think that you wouldn’t use discount codes and vouchers........when you go on a Discount Code and Discount websites is that you get bored or frustrated and give up. The major websites that carry the promotional codes and vouchers are a mess. They are like a jumble sale. They are also quite often out of date because they are trying to bring you every discount and deal available. What we have tried to do on www.thebestbestbuys.com is to bring you a selection of what we feel are the best codes and vouchers on offer. They are presented in an orderly manner and kept up to date.


The idea behind including this type of information on the site is to encourage people to think about what they are spending and where possible save money. If you are saving money you will have more disposable income and could choose to put the extra in a savings account, pay a bit more off your credit card or use less of your overdraft. You get the picture.


You can then help your friends, family and colleagues save money by telling them about the discounts you have found. Remember these companies want to give you money, it would be rude not to take them up on their offer.