In today’s Daily Telegraph there is a very good article by Harry Wallop explaining how industry experts have said that Comparison Websites are misleading and that they give greater prominence to providers who pay their fees. Although this is obvious to anybody that knows anything about financial services the wider public seem to struggle to understand that they are being manipulated.
If you are reading the article online, take a look at the left hand side of the page. There you will find a best buy chart provided by Moneysupermarket that is promoting Credit Cards with 0% on purchases. How ironic is it that the credit cards shown in this pseudo best buy table do not list the top deals for credit cards of this nature.
So you have to respect the editorial independence of the telegraph but I think we should also point out that the newspapers, the telegraph included, continue to promote and get paid by financial comparison websites like Moneysupermarket.
So although Mr Wallop has brought the issue out in the open the paper he writes for continues to ensure the prominence of websites that are attempting to fleece the consumer.
They use the PR guff generated by these sites as the basis for articles, they use them to comment in numerous stories each week and they get paid to carry their advertising.
A very bad case of ignoring the facts when it suits and not even being that smart about it.
Here at the www.thebestbestbuys.com we will continue to bring the issue of misleading websites to the attention of as many people as we can. However it is not easy when the press are so obviously in bed with the comparison sites that we know are taking the proverbial and profiteering through misrepresentation.
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