As you may or may not know here at www.thebestbestbuys.com we monitor and assess the financial best buy tables from the press and from websites. This means we can bring our users a top 5 best buy table for savings, mortgages, credit cards and loans that has been created by comparing the financial comparison websites, so you no longer have to take their word for it.
The Best Best Buys has no vested interest in promoting any particular provider and therefore no conflict of interest because:
• We do not sell financial products
• We do not sell leads
• We do not manipulate the customer journey of our users
• We do not promote inferior financial products for personal gain
The reason we get up in the morning is to expose the many sharp practices that are employed by the companies in this unregulated sector.
Don’t be fooled by TV advertising, remember the saying, “there be dragons” was once a warning to sailors.
The well respected BBC Radio 4 programme, Money Box discovered when researching the topic that financial comparison websites of all sizes, make money from the providers of financial products in many different ways:
• fees for prominent product placements
• money for every customer who clicks through to a particular company
• Personal Details sold as leads
The programme concluded that, financial comparison websites, "had an obvious incentive to feature companies that give them the best rewards."
We are continuing to keep our eye on about half a dozen websites and are almost at the stage of naming and shaming......watch this space!
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